Notes from the studio
What we are learning on the build side and the growth side. No thought leadership, just working notes.
How much does a business website actually cost in 2026?
Five agencies, five numbers, all of them defensible. Here is the breakdown we use internally - what actually moves the price, what gets left out of the quote, and what you get at each budget level.
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How much does a business website actually cost in 2026?
Five agencies, five numbers, all of them defensible. Here is the breakdown we use internally - what actually moves the price, what gets left out of the quote, and what you get at each budget level.
Your website gets traffic but no leads. Here is what is usually wrong
In five years of these audits the cause has fallen into the same five buckets nearly every time. Work through them in this order - the cheap fixes are first for a reason.
The local SEO checklist we actually use for service businesses
For a plumber or an HVAC company, local SEO is not a channel - it is whether the phone rings. The list we work through, in the order we work through it.
WordPress or a custom build: how to actually choose
Developers have opinions about this and most of them are about the developer. The honest answer turns on one question almost nobody asks first.
What your marketing dashboard should actually show you
Most dashboards are decoration - twelve charts and a big number that goes up. The four figures that belong on the first screen, and what should never be there.
How to brief a web agency when you do not know what you need
You do not need a specification to get a useful quote. What to write down, what to leave to the agency, and the questions that separate the good ones.