One place, not six logins
Analytics, ads, search rankings, call tracking and form leads pulled into a single view, so you are not stitching together five dashboards to answer one question.
Dashboard Portal
One login where you can see your website, your campaigns, your leads and your rankings — live, without waiting for a monthly report.
Dashboard Portal
You should not have to ask your agency how it is going
Most agencies report once a month, in a slide deck, about a period that has already ended. By the time you see a number you cannot act on it, and you have no way to check it. That is not reporting, it is reassurance.
So every WebrixLab client gets a portal instead. Your site health, campaign spend, leads, calls, form submissions and keyword positions all land in one place, updated daily, with the raw source visible behind every figure.
It is also where the work lives: what we are building this month, what shipped last week, and what is waiting on you. No chasing an account manager to find out where something stands.
How we approach it
Three core principles
Numbers you can check
Every figure links back to its source. If the portal says forty-one leads, you can open the list and read them. Nothing is a number we typed in.
Built around leads, not impressions
The default view is the one that matters to you: enquiries, cost per enquiry and where they came from. Traffic and impressions are there, one level down, for when you want them.
- A branded portal on your own domain, with logins for you and your team
- Live website health: uptime, Core Web Vitals and broken-link monitoring
- Google Analytics and Search Console data pulled in and summarised
- Ad spend and results from Google and Meta in one combined view
- Keyword position tracking for the terms that actually matter to you
- Every form submission and tracked call listed, with its source
- A shared project board: what is in progress, what shipped, what needs you
- Monthly summary generated from the same data, exportable as a PDF
Process
How it works
Five steps, and most of it happens without taking your time.
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Step 01
Agreeing what matters
We agree the handful of numbers that decide whether a month went well. Everything else is secondary and stays one level down.
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Step 02
Connecting your accounts
Analytics, Search Console, ad accounts and call tracking connected with read-only access. You keep ownership of every account throughout.
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Step 03
Tracking clean-up
Most portals show the wrong numbers because the tracking underneath is wrong. We fix conversion tracking and filter internal traffic before anything goes on screen.
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Step 04
Building the portal
The portal is branded, put on your domain, and set up with logins for whoever on your side needs one.
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Step 05
Walkthrough and review
You get a short walkthrough, and we review the first month together to make sure the view matches how you actually think about the business.
Why us for this
We built the site the data comes from
Which means the tracking was set up correctly when the site was built, not bolted on afterwards by someone guessing at what the previous agency did.
It shows the bad months too
The portal shows the bad months as clearly as the good ones. If a campaign is not working you will see it before we tell you, which is the point.
Your accounts stay yours
Every account stays in your name. If you leave, the analytics, the ad accounts and the data all remain yours — you simply lose the portal view.
Read-only and scoped
Access is read-only and scoped. We define which accounts the portal can read and who on your side can log in, before anything is connected.
FAQs
Portal questions
No. A dashboard shows you charts; the portal shows you leads, spend, rankings and the work in progress in one place, with the underlying records one click away. It is built around the questions owners actually ask.
It is included with every retainer and every build we host. There is no separate licence fee, and no per-seat charge for your team.
No. It reads from the tools you already use — Analytics, Search Console, Google Ads, Meta and your call tracking. Nothing needs to be replaced or migrated.
Site health and ad spend refresh daily. Rankings update weekly. Form and call leads appear within minutes of arriving.
Yes, at no extra cost. Most clients give access to whoever handles marketing and whoever answers the phone, since the lead list is genuinely useful to both.
Yes. Many clients use it mainly as a lead inbox — every enquiry and tracked call in one list with its source attached, which is often more useful day to day than the charts.
You keep every account, because they were always in your name. The portal view itself switches off, and we will export your historical data first so nothing is lost.